domenica 14 novembre 2010

Straight lines to advertise design objects

Op Art advertisement for Danese
Enzo Mari
published 1967

 
The impact of "Op" canvases was instant and dramatic. The dazzling, eye-catching visual effects of "Op" were useful to designers of logos, advertising graphics, fabrics and seemingly any two-dimensional surface which sought high impact in a fashionable idiom. These dramatic black and white patterns became ubiquitous.
In this graphic made for Danese, Enzo Mari proposes in an optical key his umbrella stand: it is drawn through straight black lines which are manipulated to communicate not only the silhouette of the object, but also its curved shape.

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