Op Art advertisement for Danese
Enzo Mari
published 1967
The impact of "Op" canvases was instant and dramatic. The dazzling, eye-catching visual effects of "Op" were useful to designers of logos, advertising graphics, fabrics and seemingly any two-dimensional surface which sought high impact in a fashionable idiom. These dramatic black and white patterns became ubiquitous.
In this graphic made for Danese, Enzo Mari proposes in an optical key his umbrella stand: it is drawn through straight black lines which are manipulated to communicate not only the silhouette of the object, but also its curved shape.
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